2 December 2009

Special issue: The entrepreneurial nature of sports marketing: towards a future research agenda

International Journal of Sport Management and Marketing 7(1/2) 2010
  • Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
  • A sport crisis typology: establishing a pathway for future research
  • The reciprocal and influential connection between sport marketing and management and the sport sciences
  • The dynamics of brand equity, co-branding and sponsorship in professional sports
  • Online destination marketing: maximising the tourism potential of a sports event
  • An evaluation of the communication effectiveness of water polo: a content analytic study in Greece
  • ''We are not sportsmen, we are professionals'': professionalism, doping and deviance in elite sport
  • In a peak fitness condition? The Danish elite sports model in an international perspective: managerial efficiency and best practice in achieving international sporting success
  • Hazy viewpoints: administrators' perceptions of hazing
  • Run Happy: entrepreneurship at Brooks Sports

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