Special issue: The entrepreneurial nature of sports marketing: towards a future research agenda

International Journal of Sport Management and Marketing 7(1/2) 2010

• Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
• A sport crisis typology: establishing a pathway for future research
• The reciprocal and influential connection between sport marketing and management and the sport sciences
• The dynamics of brand equity, co-branding and sponsorship in professional sports
• Online destination marketing: maximising the tourism potential of a sports event
• An evaluation of the communication effectiveness of water polo: a content analytic study in Greece
• ''We are not sportsmen, we are professionals'': professionalism, doping and deviance in elite sport
• In a peak fitness condition? The Danish elite sports model in an international perspective: managerial efficiency and best practice in achieving international sporting success
• Hazy viewpoints: administrators' perceptions of hazing
• Run Happy: entrepreneurship at Brooks Sports