3 December 2009

Special issue: Entrepreneurial marketing – the interface between marketing and entrepreneurship

International Journal of Entrepreneurship and Innovation Management 11(1) 2010
  • History, theory and evidence of entrepreneurial marketing – an overview
  • Entrepreneurial marketing: moving beyond marketing in new ventures
  • Marketing in new business ventures: examining the myth of informality
  • Entrepreneurial marketing and the role of information – evidence from young service ventures
  • Entrepreneurial marketing strategy: lessons from the Red Queen
  • Entrepreneurship and marketing education: time for the road less travelled?
  • Optimal marketing strategies for competing new ventures in a nascent industry

No comments: