Special issue: Customer relationship management and information technology applications

International Journal of Business Innovation and Research 4(1/2) 2010

• Efficient utilisation of customer relationship management (CRM) technology: a self-directed learning approach
• Extending CRM with mobile messaging: a case study
• Mandatory adoption of customer relationship management information technology: the role of customer support in an attitude-intention model
• An exploratory study of CRM implementation in Taiwan's banking industry
• Loyalty card programs, customer relationship and information technology: an exploratory approach
• Customer relationship management in the banking sector: impact of internet usage by the customer
• Exploring fantasy sports and its fan base from a CRM perspective
• A model for CRM implementation in Indian public sector banks