2 December 2009

Special issue: Customer relationship management and information technology applications

International Journal of Business Innovation and Research 4(1/2) 2010
  • Efficient utilisation of customer relationship management (CRM) technology: a self-directed learning approach
  • Extending CRM with mobile messaging: a case study
  • Mandatory adoption of customer relationship management information technology: the role of customer support in an attitude-intention model
  • An exploratory study of CRM implementation in Taiwan's banking industry
  • Loyalty card programs, customer relationship and information technology: an exploratory approach
  • Customer relationship management in the banking sector: impact of internet usage by the customer
  • Exploring fantasy sports and its fan base from a CRM perspective
  • A model for CRM implementation in Indian public sector banks

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