International Journal of Business Forecasting and Marketing Intelligence publishes articles that link current practice and theory in the business forecasting field. This includes new forecasting domains (e.g. rule-based forecasting, fuzzy logic forecasting, spline regression forecasting, etc.) and the growing area of business/marketing intelligence involving environmental scanning, “brain" monitoring, innovative intelligence methodologies, competition, strategic decision support systems, etc.
There is a free download of the papers from this first issue.
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Efficient integration of mathematical techniques and marketing intelligence is of crucial importance for a successful business forecasting process. Forecast economic trends and minimise the risk of entering new markets with access to our extensive demographic and socio-economic data.
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