6 November 2008

First issue: International Journal of Business Forecasting and Marketing Intelligence

International Journal of Business Forecasting and Marketing Intelligence publishes articles that link current practice and theory in the business forecasting field. This includes new forecasting domains (e.g. rule-based forecasting, fuzzy logic forecasting, spline regression forecasting, etc.) and the growing area of business/marketing intelligence involving environmental scanning, “brain" monitoring, innovative intelligence methodologies, competition, strategic decision support systems, etc.

There is a free download of the papers from this first issue.

1 comment:

Unknown said...

Efficient integration of mathematical techniques and marketing intelligence is of crucial importance for a successful business forecasting process. Forecast economic trends and minimise the risk of entering new markets with access to our extensive demographic and socio-economic data.

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