24 July 2014

Special issue published: "Building New Business Models for Success"

International Journal of Technology Marketing 9(3) 2014

Expanded versions of papers presented at the 5th (2012) and 6th (2013) Euromed Annual Conferences.
  • Determinants of user adoption of e-government services: the case of Greek Local Government
  • Mobile marketing: a contemporary strategic perspective
  • Sustainability, eco-innovation and technology - an Italian perspective
  • Gaining customer loyalty in the e-tailing marketplace: the role of e-service quality, e-satisfaction and e-trust
  • Determinants of online trust and their impact on online purchase intention
  • The impact of Facebook presence on brand image

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