Nation branding and commercial diplomacy have become increasingly established as fields of study in recent years. Scholars have noted the insights made available through considering nations as brands (Potter, 2004; Dinnie, 2008; Szondi, 2008). It is now rare to come across a country that does not engage in some form of nation branding. Likewise, the relevance and importance of commercial diplomacy has been demonstrated conceptually and empirically by Ruël (2012, 2013) in terms of linking international business to the politics of the global economy.
However, to date, there has been little or no attempt to view nation branding and commercial diplomacy as interlinked phenomena. This is despite both fields sharing an interest in the area of overlap between business and diplomacy, particularly with regard to trade and investment promotion. This special issue aims to reduce this gap in the literature and thereby contribute to increasing our understanding of the commonalities and differences between nation branding and commercial diplomacy.
All papers should address the relationship between nation branding and commercial diplomacy, e.g., conceptual similarities and differences, the fusion of nation branding and commercial diplomacy in practice, etc. Papers that fail to link the themes of nation branding and commercial diplomacy (i.e, by focusing only on one of the two themes) will not be accepted.
Dinnie, K. (2008), Nation Branding – Concepts, Issues, Practice, London: Routledge.
Potter, E. (2004) International Studies Perspectives article Ruël, H. (Editor)(2012) Commercial Diplomacy and International Business: A Conceptual and Empircal Exploration, Advanced Series in Management, Emerald.
Ruel, H. (2013) Diplomacy means business, Windesheimsreeks Kennis en Onderzoek nr. 46, Zwolle: Windesheim University of Applied Sciences, Netherlands.
Szondi, G. (2008) ‘Public diplomacy and nation branding: Conceptual similarities and differences’, Discussion Papers in Diplomacy, Netherlands Institute of International Relations ‘Clingendael’.
Suitable topics include, but are not limited to, the following:
- Theoretical views on approaches to how nation branding and commercial diplomacy are related
- Nation branding approaches for commercial diplomacy purposes
- Interactions between nation branding actors and commercial diplomacy actors
- Case studies of successful nation branding for commercial diplomacy purposes
- Effects of nation branding strategies on commercial diplomacy
- Organisations and structures for the implementation of nation branding and commercial diplomacy activities
Full paper submission deadline: 28 February, 2015
Notification to authors: 30 April, 2015
Revision deadline: 15 June, 2015
Acceptance notification: 30 June, 2015