Includes extended versions of papers presented at the International Conference on Contemporary Marketing Issues (ICCMI) 2012.
- Factors affecting attitudes towards smart phones: user's profile and proposed research model
- Social media marketing: exploring the user typology in Turkey
- Marketing and organisational evaluation of rural firms in the internet
- User goals in technology-based self-service systems
- Attracting and retaining customers on Facebook business pages: a content analysis of an online discussion forum
- An empirical investigation of 3D-based information systems success for online retailers
- Factors affecting customer switching behaviour in the mobile phone market: the case of Egypt