26 July 2013

Special issue: "Emerging Issues in Internet, Social Media and e-Marketing"

International Journal of Technology Marketing 8(3) 2013

Includes extended versions of papers presented at the International Conference on Contemporary Marketing Issues (ICCMI) 2012.
  • Factors affecting attitudes towards smart phones: user's profile and proposed research model
  • Social media marketing: exploring the user typology in Turkey
  • Marketing and organisational evaluation of rural firms in the internet
  • User goals in technology-based self-service systems
  • Attracting and retaining customers on Facebook business pages: a content analysis of an online discussion forum
  • An empirical investigation of 3D-based information systems success for online retailers
  • Factors affecting customer switching behaviour in the mobile phone market: the case of Egypt 

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