2 December 2008

Special issue: Management and marketing of ice hockey

International Journal of Sport Management and Marketing 5(1/2) 2009
  • Still on their honeymoon: a five year case study of an American Hockey League team and the reasons for their continued success
  • Do fans care about hot dogs? A satisfaction analysis of French ice hockey spectators
  • The aftermath of the latest labour conflict in the National Hockey League: the impact on brand equity
  • Perceptions of constraints to NHL spectatorship
  • Analysing motives of minor league hockey fans: the introduction of violence as a spectator motive
  • Symbolic isomorphism and legitimacy: New Zealand's Ice Blacks and Ice Fernz
  • The Puck Stops here: a brief report on National Hockey League fans' reactions to the 2004-2005 lockout
  • A comparison of motivational factors affecting attendance between avid and casual fans at minor hockey games
  • Differences in motives and points of attachment by season ticket status: a case study of ACHA
  • Agenda-setting in minor league hockey: a strategic justification and practical guide
  • If brand equity matters, where is the brand strategy? A look at Canadian hockey teams in the NHL
  • Where did National Hockey League fans go during the 2004-2005 lockout? An analysis of economic competition between leagues
  • The impact of team identification on ice hockey brand associations
  • Literature review on brand equity in professional team sport: a German perspective on ice hockey
  • The marketing of a NHL hockey team

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