Special issue: Management and marketing of ice hockey

International Journal of Sport Management and Marketing 5(1/2) 2009

• Still on their honeymoon: a five year case study of an American Hockey League team and the reasons for their continued success
• Do fans care about hot dogs? A satisfaction analysis of French ice hockey spectators
• The aftermath of the latest labour conflict in the National Hockey League: the impact on brand equity
• Perceptions of constraints to NHL spectatorship
• Analysing motives of minor league hockey fans: the introduction of violence as a spectator motive
• Symbolic isomorphism and legitimacy: New Zealand's Ice Blacks and Ice Fernz
• The Puck Stops here: a brief report on National Hockey League fans' reactions to the 2004-2005 lockout
• A comparison of motivational factors affecting attendance between avid and casual fans at minor hockey games
• Differences in motives and points of attachment by season ticket status: a case study of ACHA
• Agenda-setting in minor league hockey: a strategic justification and practical guide
• If brand equity matters, where is the brand strategy? A look at Canadian hockey teams in the NHL
• Where did National Hockey League fans go during the 2004-2005 lockout? An analysis of economic competition between leagues
• The impact of team identification on ice hockey brand associations
• Literature review on brand equity in professional team sport: a German perspective on ice hockey
• The marketing of a NHL hockey team