- Postmodern paradigms and brand management in the 'search' economy
- Antecedents and implications of search engine use as prepurchase information tools
- Search engine loyalty: considering the commitment-loyalty link from a hedonic versus utilitarian perspective
- Investigating customer click through behaviour with integrated sponsored and nonsponsored results
- Advertisers' perceptions of search engine marketing
- Developing an effective and affordable search engine marketing strategy for nonprofits
14 December 2008
Special issue: A consumer stance at search engine marketing
International Journal of Internet Marketing and Advertising 5(1/2) 2009
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