14 December 2008

Special issue: A consumer stance at search engine marketing

International Journal of Internet Marketing and Advertising 5(1/2) 2009
  • Postmodern paradigms and brand management in the 'search' economy
  • Antecedents and implications of search engine use as prepurchase information tools
  • Search engine loyalty: considering the commitment-loyalty link from a hedonic versus utilitarian perspective
  • Investigating customer click through behaviour with integrated sponsored and nonsponsored results
  • Advertisers' perceptions of search engine marketing
  • Developing an effective and affordable search engine marketing strategy for nonprofits

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