15 July 2008

Special issue: Marketing transformation to the new e-business environment: emerging trends, approaches and challenges

International Journal of Business Environment 2(2) 2008
  • Towards an alternative logic for electronic customer relationship management
  • Building a theoretical framework for e-service export performance
  • Sustaining the brand idea in electronic environments
  • Semantic information management and e-business: towards more transparent value chains
  • Online retailing: open at all hours?
  • Playing cat and mouse: consumer empowerment and marketing interactions on the internet
  • The motivations underlying the use of technological innovations: new insights from projective techniques
  • The challenges in adopting residual radio frequency identification technologies in the business environment: a consumer segmentation approach
  • The electronic village: the digital challenges in communication strategies for sporting organisations

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