Special issue: Marketing transformation to the new e-business environment: emerging trends, approaches and challenges

International Journal of Business Environment 2(2) 2008

• Towards an alternative logic for electronic customer relationship management
• Building a theoretical framework for e-service export performance
• Sustaining the brand idea in electronic environments
• Semantic information management and e-business: towards more transparent value chains
• Online retailing: open at all hours?
• Playing cat and mouse: consumer empowerment and marketing interactions on the internet
• The motivations underlying the use of technological innovations: new insights from projective techniques
• The challenges in adopting residual radio frequency identification technologies in the business environment: a consumer segmentation approach
• The electronic village: the digital challenges in communication strategies for sporting organisations