1 July 2008

Special issue: International marketing and MIS cases leading towards entrepreneurship development

Journal for International Business and Entrepreneurship Development 3(3/4) 2008
  • Internationalisation of the New Zealand nutraceutical industry
  • Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus
  • Attribute-based recruitment of knowledge workers using MADM approach
  • The correlation between problems experienced by ethnic entrepreneurs and their marketing and managerial skills
  • The influence of identity on international consumer behaviour in transitional settings: a case study of the Bosnian-Herzegovinian banking market
  • Greek banks in international markets: a study of entry modes and approaches
  • Enterprise resource planning implementation in the retail sector: a case study on the effects of the implementation of an ERP system in Cyprus
  • Case study: Paul Smith in Japan
  • The external environment and its effect on strategic marketing planning: a case study for McDonald's
  • Holiday Inn hotel: a case study from Greece

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