Special issue: International marketing and MIS cases leading towards entrepreneurship development

Journal for International Business and Entrepreneurship Development 3(3/4) 2008

• Internationalisation of the New Zealand nutraceutical industry
• Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus
• Attribute-based recruitment of knowledge workers using MADM approach
• The correlation between problems experienced by ethnic entrepreneurs and their marketing and managerial skills
• The influence of identity on international consumer behaviour in transitional settings: a case study of the Bosnian-Herzegovinian banking market
• Greek banks in international markets: a study of entry modes and approaches
• Enterprise resource planning implementation in the retail sector: a case study on the effects of the implementation of an ERP system in Cyprus
• Case study: Paul Smith in Japan
• The external environment and its effect on strategic marketing planning: a case study for McDonald's
• Holiday Inn hotel: a case study from Greece