Special issue: Experimental research in e-marketing

International Journal of Internet Marketing and Advertising 5(4) 2009

• The effect of counterproductive time on online task completion
• The effects of interactivity and product information on consumers' emotional responses to an online retail setting
• Need for cognition: understanding the influence of individual differences on virtual product experiences
• The effects of contextual cues on online auction outcomes: a quasi-experimental approach

Additional Papers

• Conceptualising customers' Online Community Experience (OCE): an experimental study
• Population internet penetration rate and channel supply chain players' performances