13 August 2009

Special issue: Experimental research in e-marketing

International Journal of Internet Marketing and Advertising 5(4) 2009
  • The effect of counterproductive time on online task completion
  • The effects of interactivity and product information on consumers' emotional responses to an online retail setting
  • Need for cognition: understanding the influence of individual differences on virtual product experiences
  • The effects of contextual cues on online auction outcomes: a quasi-experimental approach
Additional Papers
  • Conceptualising customers' Online Community Experience (OCE): an experimental study
  • Population internet penetration rate and channel supply chain players' performances

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