Special issue: Branding and reputation in sports marketing

International Journal of Sport Management and Marketing 3(1/2) 2008

• Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
• Assessing the use of the brand personality scale in team sport
• Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness
• Extending the understanding of professional team brand equity to the global marketplace
• Assessing the impact of NCAA scandals: an exploratory analysis
• A collegiate athletic brand transformation: rebranding a Native American brand identity
• Celebrity athletes and athletic clothing design: branding female tennis players
• Dangerous liaisons: how can sports brands capitalise on the Hip Hop movement