3 December 2007

Special issue: Branding and reputation in sports marketing

International Journal of Sport Management and Marketing 3(1/2) 2008
  • Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
  • Assessing the use of the brand personality scale in team sport
  • Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness
  • Extending the understanding of professional team brand equity to the global marketplace
  • Assessing the impact of NCAA scandals: an exploratory analysis
  • A collegiate athletic brand transformation: rebranding a Native American brand identity
  • Celebrity athletes and athletic clothing design: branding female tennis players
  • Dangerous liaisons: how can sports brands capitalise on the Hip Hop movement

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