The International Journal of Revenue Management is a partner with the International Quality and Productivity Center's Strategic Pricing conference to be held in Barcelona, 16-18 October 2007.
The conference, subtitled 'Developing an Optimal Pricing Strategy to Increase Market Share and Profitability' recognises that product pricing is the most effective lever to drive profits and market share and that a true pricing strategy is not simply about raising prices, but is about building a foundation for profitable growth.
A panel of experts and practitioners will share their experience on how to design and implement an optimal pricing strategy. They will also lend their views on the secrets of “value-based pricing” and review the latest tools and techniques for translating vital data into an effective pricing strategy.
A conference brochure is available.