Special issue: Marketing in small- and medium-sized enterprises

International Journal of Entrepreneurship and Small Business 6(2) 2008

• An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy
• Cross-channel cooperation: on the collaborative integration of online and offline business models of e-entrepreneurs and traditional SMEs
• Clusters, social networks and marketing collaboration in small firms: exploratory evidence from Chile and Scotland
• An exploratory analysis of the strategic marketing choices implemented by the UK biopharmaceutical SMEs
• Implementation of an agile marketing approach for the manufacturing-based SME
• Effect of customer orientation and innovativeness on business performance: a study of small-sized service retailers
• International strategic marketing of small construction consultancy firms: the case of Cypriot firms