29 April 2008

Special issue: Sponsored search

International Journal of Electronic Business 6(2) 2008
  • Sponsored search: an overview of the concept, history, and technology
  • Navigational behaviour and sponsored search advertising
  • Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
  • Equilibrium analysis of dynamic bidding in sponsored search auctions
  • Evaluating the comparative efficiency of e-tailing ventures using Data Envelopment Analysis

No comments: