- Sponsored search: an overview of the concept, history, and technology
- Navigational behaviour and sponsored search advertising
- Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
- Equilibrium analysis of dynamic bidding in sponsored search auctions
- Evaluating the comparative efficiency of e-tailing ventures using Data Envelopment Analysis
29 April 2008
Special issue: Sponsored search
International Journal of Electronic Business 6(2) 2008
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