A special issue of International Journal of Chinese Culture and Management
China's film and television industry development path is basically a gradual integration process with national culture under the guidance of the Western industrialised theoretical model. From simple imitation to adaptation to the local culture, China’s film and television industry is on the road of variety development. With growing diversity of the people's spiritual and cultural product needs, the rapid development of science and technology, particularly digital technology, network technology’s rapid development and extensive application, the film and television industry has a broader space and the strong driving force to develop.
However, realistically, China's film and television industry system has not been established fully and effectively, and it survives under long-term policy protection. After China's entry into the WTO, and thus facing economic globalisation, China’s film and television industry is having to deal with the impact of strong competition from foreign film and television industries. Therefore, the film and television industry, as the forefront of the cultural industry, will be facing unprecedented changes and innovations.
The report of 17th National Congress of Communist Party of China clearly suggests that building an innovation-oriented country is an important strategy for China. The film and television industry is one part of national innovation system, containing not only scientific and technological innovation, but also more cultural innovation. Facing the opportunities and challenges of the new century, it is necessary to revisit the cultural identity of the film and television industry, re-position China’s profound culture foundation, adapt to the modern audience’s level of taste and consumption habits, study the characteristics of film and television industry from the perspectives of issued publicity systems, brand building, large-scale operation, and discuss the market mechanisms, cultural environment, as well as the application of new media technologies, for the future development of film and television industry.
Topics include, but are not limited to, the following:
- Culture innovation and management
- Branding, marketing and strategic management
- Internationalisation of China's film and television industry
- Industrialisation and industry chain of film and television
- Human resource exploitation and management
- WTO and China's film and television culture industry
- Capital market
- Intellectual property disputes
- Digital film and television
- Management mechanism and government polices
- Case studies
Contact with Guest Editors: ASAP
Submission of manuscripts: 15 September, 2008
Notification to authors: 30 October, 2008
Final versions due: 15 November 2008