8 September 2016

Special issue published: "Technology Revolution in Marketing Management Processes"

International Journal of Business and Globalisation 17(3) 2016
  • Marketing communication in hypermedia computer-mediated environments vs the paradigm of a network society
  • The use of social media by journalists: guidelines for public relations practitioners
  • Selected trends in online trading with special focus on group buying - case study
  • Neuromarketing and the advances in the consumer behaviour studies: a systematic review of the literature
  • The third methodological movement in marketing research
  • An exploration of the relationship between product selection criteria and engagement with 'show-rooming' and 'web-rooming' in the consumer's decision-making process
  • The specifics of internationalisation process of Czech agricultural small and medium-sized enterprises
  • Key risk factors in internationalisation of Czech engineering small and medium-sized firms
  • Place marketing in the policy makers' perspective: testing a holistic model to unfold the state of the art 
  • The effect of tourism expenditure on the behaviour of tourists in Barcelona

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