Special issue published: "Technology Revolution in Marketing Management Processes"

International Journal of Business and Globalisation 17(3) 2016

• Marketing communication in hypermedia computer-mediated environments vs the paradigm of a network society
• The use of social media by journalists: guidelines for public relations practitioners
• Selected trends in online trading with special focus on group buying - case study
• Neuromarketing and the advances in the consumer behaviour studies: a systematic review of the literature
• The third methodological movement in marketing research
• An exploration of the relationship between product selection criteria and engagement with 'show-rooming' and 'web-rooming' in the consumer's decision-making process
• The specifics of internationalisation process of Czech agricultural small and medium-sized enterprises
• Key risk factors in internationalisation of Czech engineering small and medium-sized firms
• Place marketing in the policy makers' perspective: testing a holistic model to unfold the state of the art 
• The effect of tourism expenditure on the behaviour of tourists in Barcelona