28 September 2016

Special issue published: "Innovative E-Marketing Products and Management: Customer Behaviour and Service"

International Journal of Electronic Customer Relationship Management 10(1) 2016
  • Business process automation in Greek telecommunications companies and marketing strategies
  • Determinants of consumers' behaviour toward alcohol drinks: the case of Greek millennials
  • Viral marketing analysis and evaluation: the case of the Greek consumer market
  • The impact of leadership type, employee motivation and job satisfaction on the performance of Greek Lifelong Learning Training
  • Green marketing as a strategic tool for the sustainable development of less favoured areas of Greece: women's agro-tourism cooperatives
  • The relationships among information systems, knowledge sharing, and customer relationship management in banking industry

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