- Defining a base of the pyramid strategy
- Implications of transaction cost on the consumer choice heuristics: a grounded theory analysis at the Indian bottom of the pyramid
- An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India
- Winning poor consumers in Africa: best-practices from mobile network operators
- Creative consumers in impoverished situations
- Prioritisation of barriers to rural markets: integrating fuzzy logic and AHP
31 October 2014
Special issue published: "Marketing to the Bottom of the Pyramid: Key Challenges and the Way Ahead"
International Journal of Business and Emerging Markets 6(4) 2014
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