Business analytics refers to the process of leveraging different forms of analytical techniques to achieve desired business outcomes and generate either internal value (e.g. cost reduction and resource efficiency) or external value for the enterprise (e.g. revenue growth, better market positioning, increased customer satisfaction and loyalty).
Business analytics is applied in marketing, operations, product and technology innovations, financial services and human resource management, among other functions. The ability to use interlinked data-inputs, analytics models and decision-support tools effectively and to drive rapid, precise and profitable analytics-based decisions is becoming a distinguished strategic advantage for enterprises of all types, all sizes, and all marketplaces.
Suitable topics include, but are not limited to, the following:
- Applied business analytics in practice
- Business analytics in marketing services
- Business analytics in financial services
- Business analytics and project management
- Business analytics and international trade
- Enterprise risk analytics
Submission of manuscripts: 31 March, 2015
Notification to authors: 30 April, 2015
Final versions due: 30 June, 2015