Special issue: The management and marketing of motorsports

International Journal of Sport Management and Marketing 8(1/2) 2010

• Building a fan community through the folklore of NASCAR
• The benefits grid: translating motorsports sponsorship features into sponsor benefits
• A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR Weekends at Watkins Glen International
• Show car activation: a practitioner's recommendation for increasing brand equity
• The IndyCar Series: a marketing channels perspective
• Influences on event attendance decisions for stock car automobile racing fans
• Winston/NEXTEL Cup: the triumph of the spectacle
• Event effectiveness: analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast
• What have you done for me lately? Performance and brand identification in NASCAR
• How Indy got its groove back? Celebrity culture and the Indy Racing League
• An appraisal of stock car racing's economic and geographic development in North America: NASCAR as flexible accumulation