6 July 2010

Special issue: The management and marketing of motorsports

International Journal of Sport Management and Marketing 8(1/2) 2010
  • Building a fan community through the folklore of NASCAR
  • The benefits grid: translating motorsports sponsorship features into sponsor benefits
  • A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR Weekends at Watkins Glen International
  • Show car activation: a practitioner's recommendation for increasing brand equity
  • The IndyCar Series: a marketing channels perspective
  • Influences on event attendance decisions for stock car automobile racing fans
  • Winston/NEXTEL Cup: the triumph of the spectacle
  • Event effectiveness: analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast
  • What have you done for me lately? Performance and brand identification in NASCAR
  • How Indy got its groove back? Celebrity culture and the Indy Racing League
  • An appraisal of stock car racing's economic and geographic development in North America: NASCAR as flexible accumulation

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