The traditional elicitation (dialogue with consumers to determine their preferences), process flexibility (the ability to produce small lot sizes efficiently), and logistics systems (that direct the flow of goods and information among a manufacturer and its suppliers) currently used by companies will need to be significantly changed as firms adopt mass customisation.
This special issue explores strategic and implementation issues relating to mass customisation of products and/or services. Among the topics covered are the potential benefits, the infrastructure requirements, necessary marketing strategy revisions, and the pitfalls that can accompany a mass customisation strategy. This information will better enable a manager to evaluate and develop a mass customisation strategy. As such, research papers with an applied basis will be particularly welcome. All submissions must reflect an international orientation in terms of examples as well as references.
Potential contributions may include but are not limited to:
- A cost/benefit analysis of mass customisation
- Components of successful mass customisation system strategies
- Managerial issues in transitioning from mass production to mass customisation
- Supply chain management issues relating to mass customisation
- IT issues relating to mass customisation
- Logistics issues relating to mass customisation
- Purchasing and sourcing decisions associated with mass customised products
- Location and capacity decisions associated with mass customisation
- Mass customisation and quality management
- Inventory management issues relating to mass customisation
- Pricing issues relating to mass customisation
- Designing an elicitation system for mass customisation
- Integrated marketing communications issues of mass customisation
- Case studies of successful mass customisation implementations
- Mass customisation and/or design for global product/service offerings
- Mass customisation and/or design for services
- Mass customisation and/or design for B2B products/services
Deadline for submission: 15 January, 2011.
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