The first issue of International Journal of Electronic Customer Relationship Management has just been published.
The aim of the journal is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also deals with the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in today’s global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged.
There is a free download of papers from this first issue