Special issue published: "Social Media and Mobile Marketing Innovations"

International Journal of Internet Marketing and Advertising 9(1) 2015

Extended versions of papers presented at the 2nd International Conference onStrategic Innovative Marketing (IC-SIM 2013).

• Brand followers: motivations and attitudes of consumers to follow brands in social media
• Customer motives and benefits for participating in online co-creation activities
• Development of an optimal solution for digital marketing variables in an online tool
• Social media and m-commerce