30 April 2015
Newly announced journal: International Journal of Multinational Corporation Strategy
Transforming a domestic firm into a multinational corporation (MNC) innately entails the liabilities of foreignness as firms do not exactly know the actualities of foreign business environments. International business scholars have long been raising the question of why MNCs invest across borders and how they maximise earnings in unfamiliar markets. In the ongoing search for solutions, scholars realise in particular that they need to grapple with appropriate MNC strategies. The International Journal of Multinational Corporation Strategy provides a forum for in-depth exploration of this research area.