11 January 2012

Special issue: Sport as an entrepreneurial venture

International Journal of Entrepreneurial Venturing 4(1) 2012
  • Guest editor's introduction: Sports entrepreneurship: towards a conceptualisation
  • Vanessa Ratten
  • Still playing the game?
  • Calgary Flames: a case study in an entrepreneurial sport franchise
  • Click clack: examining the strategic and entrepreneurial brand vision of Under Armour
  • Branding the elite professional athlete through use of new media and technology: an interview with Ash De Walt
  • Sport entrepreneurship: challenges and directions for future research
  • Opening the black box: a comparative case study on international prospectors

1 comment:

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