The sport industry is one of the fastest growing industries in the world. As the industry grows, the ways in which sport properties price their goods and the strategies that they use to generate revenue becomes both increasingly important and complex. For example, industries such as airlines, hotels, and car rental agencies have used differential pricing strategies to maximise revenue for decades but this concept is relatively new to the sport industry. There is a paucity of academic research in business journals devoted to the study of ticket pricing, retailing and merchandising, and other forms of revenue generation in sports. This special issue seeks to explore a significant but overlooked topic.
This special issue invites quality papers covering case studies, conceptual frameworks, and/or empirical research so as to offer solutions to the emerging new challenges of this growing field. Suggested topics include, but are not limited to:
- Variable/differential/dynamic ticket pricing
- Database/customer relationship management of ticket purchasers
- Strategic alliances with third party vendors
- Channel management of revenue streams
- Economics of ticket pricing
- Value creation in the service profit chain
- Branding and retailing of sporting goods and apparel.
- Revenue generation from broadcasting and other media, including social media.
Manuscript submissions: 30 September, 2012
Review reports: 30 November, 2012
Revised paper submission: 31 January, 2013
Final Manuscript submission to publisher: 31 March, 2013