11 April 2017

Free sample articles newly available from International Journal of Electronic Marketing and Retailing

The following sample articles from the International Journal of Electronic Marketing and Retailing are now available here for free:
  • The usefulness of online reviews in financial services 
  • Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C) 
  • Whether or not to use a quick response code in the ad 
  • Understanding consumer shopping behaviour: a comparison of three theories of emotions in predicting online flow

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