23 March 2012

Special issue: Review of online marketing applications

International Journal of Technology Marketing 6(4) 2011

Papers from the 4th Euromed Conference held in Agios Nikolaos, Crete, Greece, 20-21 October 2011.
  • Factors affecting Greek internet users' intentions to adopt online shopping: the perspective of an extended technology acceptance model
  • The involvement process through social media in 2010 UK elections: is it a real Facebook-based participation?
  • Marketing communication metrics for social media
  • Social media marketing as an entrepreneurial learning process
  • Identifying future research opportunities in online consumer reviews: the case study of 'TripAdvisor'
  • Financing innovation: venture capital investments in biotechnology firms

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