Papers from the 4th Euromed Conference held in Agios Nikolaos, Crete, Greece, 20-21 October 2011.
- Factors affecting Greek internet users' intentions to adopt online shopping: the perspective of an extended technology acceptance model
- The involvement process through social media in 2010 UK elections: is it a real Facebook-based participation?
- Marketing communication metrics for social media
- Social media marketing as an entrepreneurial learning process
- Identifying future research opportunities in online consumer reviews: the case study of 'TripAdvisor'
- Financing innovation: venture capital investments in biotechnology firms