Many of current data analysis techniques are beyond reach for most managers and practitioners. Obscure maths and daunting algorithms have created an impassable chasm for problem solvers and decision makers.
International Journal of Data Analysis Techniques and Strategies - to begin publication in 2008 - bridges three gaps: between academic ivory tower and the real world; between quantitative data analysis techniques and qualitative data analysis techniques; and between a specific technique and an overall strategy.
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