6 October 2015

Special issue published: "Innovation and New Marketing Channels"

International Journal of Technology Marketing 10(4) 2015

Extended versions of papers presented at the 7th Euromed Annual Conference.
  • Value creation based on IT marketing: an exploratory study for developing strategic partnerships in the Greek wood and furniture sectors
  • Neuroscience technologies in marketing: a study of gender and TV advertisements using electroencephalography
  • Communicating local products on the web: a comparison between Italian and English-language blogs
  • Reliability of the online payment process and its impact on online purchase behaviour
  • Influence of social media on motivations for visiting a destination and image formation

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