Extended versions of papers presented at the 7th Euromed Annual Conference.
- Value creation based on IT marketing: an exploratory study for developing strategic partnerships in the Greek wood and furniture sectors
- Neuroscience technologies in marketing: a study of gender and TV advertisements using electroencephalography
- Communicating local products on the web: a comparison between Italian and English-language blogs
- Reliability of the online payment process and its impact on online purchase behaviour
- Influence of social media on motivations for visiting a destination and image formation