International Journal of Sport Management and Marketing special issue: "Consumer Behaviour in Sports"

International Journal of Sport Management and Marketing 12(1/2) 2012

• Who takes part in triathlon? An application of lifestyle segmentation to triathlon participants
• The relationship between sport team identification and the need to belong
• 'Rusting on' fans: nurturing sport team identification via the creation of generational fandom - a case study
• Exploring the role of motivation on the development of sport involvement
• Health-related benefits: their influence on loyalty and physical activity participation in Australian public aquatic centres
• Consumption and meanings of team licensed merchandise
• Does hosting the Olympic Games matter? Canada and Olympic Games images before and after the 2010 Olympic Games