2 January 2013

International Journal of Sport Management and Marketing special issue: "Consumer Behaviour in Sports"

International Journal of Sport Management and Marketing 12(1/2) 2012
  • Who takes part in triathlon? An application of lifestyle segmentation to triathlon participants
  • The relationship between sport team identification and the need to belong
  • 'Rusting on' fans: nurturing sport team identification via the creation of generational fandom - a case study
  • Exploring the role of motivation on the development of sport involvement
  • Health-related benefits: their influence on loyalty and physical activity participation in Australian public aquatic centres
  • Consumption and meanings of team licensed merchandise
  • Does hosting the Olympic Games matter? Canada and Olympic Games images before and after the 2010 Olympic Games

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