The objective of this special issue is to help readers expand their understanding on how business organisations strategise to achieve success in emerging markets. It aims to converge concepts pertaining to theory and practice.
Topics include, but are not limited to, the following:
- Marketing to emerging markets
- Business development in emerging markets
- Emerging market entry modes
- International/global strategy
- Strategic alliances in emerging markets
- M&A in emerging markets
- Business challenges in emerging markets and strategic implications
- Heightening competitiveness in emerging markets
- Managing competition in emerging markets
Submission of Manuscripts: 15 May, 2013
Notification to Authors: 15 August, 2013
Final Versions Due: 15 November, 2013
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