6 October 2011

Special issue: Globalisation and strategies for success

International Journal of Business and Globalisation 7(4) 2011

Papers from the International Conference on Business Cases held in Ghaziabad, Uttar Pradesh, India, 2-3 December 2010.
  • Cochlear – hear now. And always?
  • Everyday low price – a blessing in disguise for Walmart during recessionCreating competitive advantage for an electric manufacturer using SCM
  • Understanding culture-specific leadership relationship in a multi-cultural virtual project team (MVPT): a case study
  • The value of sustainable practices: a climate of stakeholder engagement
  • Managing brand personality when brand undergoes sequential extension
  • Ingredient branding in sports markets: the case Makrolon and UVEX
  • Establishing a market niche: the case of Keystrox

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