17 December 2010

Special issue: Medical tourism

International Journal of Behavioural and Healthcare Research 2(1) 2010
  • Determinants of satisfaction and dissatisfaction among preventive and curative medical tourists: a comparative analysis
  • Brand positioning in the medical tourism industry: a brand personality perspective
  • Hospitality and destination marketing's role in medical tourism: a call for research
  • Value propositions – suggested dimensions for medical tourism facilities in India
  • Outbound US medical tourism to selected Asian countries
  • The Western 'seal of approval': advanced liberalism and technologies of governing in medical travel to India

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