Papers from the International Conference on Innovations in Redefining Business Horizons (IIRB 2008) held in Delhi, India, 18-19 December 2008.
- A framework of outsourcing relationship marketing: a focus on the Malaysian hotel industry
- Total quality management and its impact on innovation performance: a study with respect to large and medium manufacturing organisations in India
- A conceptual understanding of the impact of marketspace on the four P's of marketing
- Mechanisms that drive cognitive performance across business expertise development – an integrated cross-cultural study
- A simple approach to valuing Asian rainbow options
- User's perspective of factor(s) influencing for ERP implementation in small and medium enterprises in India
- Service quality gap and customers' satisfaction of private sector banks: an empirical study