3 February 2010

Special issue: Innovations in redefining business horizons

International Journal of Electronic Customer Relationship Management 4(1) 2010

Papers from the International Conference on Innovations in Redefining Business Horizons (IIRB 2008) held in Delhi, India, 18-19 December 2008.
  • A framework of outsourcing relationship marketing: a focus on the Malaysian hotel industry
  • Total quality management and its impact on innovation performance: a study with respect to large and medium manufacturing organisations in India
  • A conceptual understanding of the impact of marketspace on the four P's of marketing
  • Mechanisms that drive cognitive performance across business expertise development – an integrated cross-cultural study
  • A simple approach to valuing Asian rainbow options
  • User's perspective of factor(s) influencing for ERP implementation in small and medium enterprises in India
  • Service quality gap and customers' satisfaction of private sector banks: an empirical study

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