Papers from the International Conference on Innovations in Redefining Business Horizons (IIRB 2008) held in Delhi, India, 18-19 December 2008.
See International Journal of Electronic Customer Relationship Management 4(1) 2010 for other papers from the conference.
- A research framework using SERVQUAL instrument to analyse the quality of services provided by private institutions of higher learning in Malaysia
- Service quality in cosmetic industry
- An institutional analysis of Chinese business relationships
- Pricing and cost recovery of urban water supply in Mangalore City Corporation area – a case study
- Celebrity endorsement – a competitive tool for brand positioning
- Techniques, process and enterprise application for e-CRM using data mining
- Financing of small scale enterprises (SSEs): a survey of literature
- Business excellence in global corporations through emotionally intelligent leadership