Special issue: Health fitness management: the road to well-being and profits

International Journal of Sport Management and Marketing 5(4) 2009

• Brand social representations: strategic perspectives for a fitness club
• Investigating individual satisfaction in health and fitness training centres
• Segmenting fitness centre clients
• The industry of wellness: the improvement of well-being
• Private fitness centres in France: from organisational and market characteristics to micromentalities of the managers
• Expectations, satisfaction and loyalty in health and fitness clubs
• The status of the professional development programmes of the health and fitness industry in Turkey