24 January 2019

Special issue published: "Innovations and New Frontiers for International Marketing and Management"

International Journal of Business and Globalisation 22(1) 2019

  • Cost of equity capital in small and medium sized private companies: theoretical considerations and empirical and case-study's results concerning SMEs in southwest Germany
  • Industrial development in North Africa: a comparative analysis for the period 2004-2012
  • Communicating sustainability practices and values: a case study approach of a micro-organisation in the UK
  • Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
  • New trends in luxury goods consumptions: a cross-cultural analysis
  • The effects of rebranding on customer-based brand equity
  • International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour
  • Examining corresponding project management and change management roles in practice

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