Free sample articles newly available from International Journal of Sport Management and Marketing

The following sample articles from the International Journal of Sport Management and Marketing are now available here for free:

• An application of the option-pricing model to the valuation of a football player in the 'Serie A League'
• Shedding light on the profitability of Italian professional football clubs where a different business model is performing
• Exploring the determinants of 2022 FIFA World Cup attendance in Qatar
• Investigating the effect of brand identity and character on brand loyalty of football team fans
• Strategic corporate social responsibility or responsible performance of sporting organisations in Australia
• An analysis of critical success factors on hosting professional golf tournaments using analytic hierarchy process - Korean experts' perspective
• Identify and prioritise factors affecting sports consumer behaviour in Iran
• On estimating the determinants of yearling thoroughbred prices
• Consumer behaviour and sport services: an examination of fitness centre loyalty