11 December 2012

Special issue: "Service Imperatives in the New Economy"

International Journal of Services, Economics and Management 4(4) 2012

Includes expanded papers from the Second International Research Symposium in Service Management (IRSSM-2).
  • Service quality, image and loyalty towards Malaysian hotels
  • Determinants of student satisfaction in higher education: an empirical study in Dubai
  • A study of impact of search engine optimisation to internet marketing strategy
  • Two main cognitive gaps by using TRIZ and tools in service system design
  • An exploratory study of service productivity index for service industry evaluation
Regular paper
  • Primary TQM practices and their effects on engineering performance in a Malaysian semiconductor firm

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