Includes expanded papers from the Second International Research Symposium in Service Management (IRSSM-2).
- Service quality, image and loyalty towards Malaysian hotels
- Determinants of student satisfaction in higher education: an empirical study in Dubai
- A study of impact of search engine optimisation to internet marketing strategy
- Two main cognitive gaps by using TRIZ and tools in service system design
- An exploratory study of service productivity index for service industry evaluation
- Primary TQM practices and their effects on engineering performance in a Malaysian semiconductor firm