The advent of new media and internet technologies has transformed the marketing paradigm from physical offerings to the virtual marketplace and has shifted attention from one-way communication to interactive and real-time relationships.
This special issue invites conceptual, empirical and methodological papers on the emerging changes in marketing and advertising theories, strategies and practices stimulated by the Internet and information technology applications, and their implications for associated processes, products and services.
Contributions that deal with related social, political, cultural and economic issues as well as emerging issues of interest to marketing academics and practitioners are especially welcome.
The issue will carry revised and substantially extended versions of selected papers presented at the International Conference on Contemporary Marketing Issues (ICCMI) 2012, but we also strongly encourage researchers unable to participate in the conference to submit papers for this call.
Suitable topics include but are not limited to:
- Advertising in a multi-channel marketing environment
- Multi-channel CRM
- Customer behaviour and internet buying
- Customer insight and the internet
- Social media strategy or planning
- Digital marketing strategy or planning
- Internet word of mouth
- Facebook advertising
- Political advertising
- Internet review sites
- Advertising in mobile phone applications
- Branding through mobile phone applications
Submission of papers: 15 March, 2013 (extended)
Notification of acceptance: 31 May, 2013