- The role of global brand familiarity, trust and liking in predicting global brand purchase intent: a Hungarian–American comparison
- Accessing marketing channels in emerging markets: the case of small-scale cooperatives in central Mexico
- Identifying customer value in emerging markets via conjoint analysis: a case study of an Estonian packaging company
- Antecedents of MNE performance: evidence from Asia Pacific emerging markets
20 December 2011
Special issue: Marketing in emerging markets
International Journal of Business and Emerging Markets 4(1) 2012
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