20 December 2011

Special issue: Marketing in emerging markets

International Journal of Business and Emerging Markets 4(1) 2012
  • The role of global brand familiarity, trust and liking in predicting global brand purchase intent: a Hungarian–American comparison
  • Accessing marketing channels in emerging markets: the case of small-scale cooperatives in central Mexico
  • Identifying customer value in emerging markets via conjoint analysis: a case study of an Estonian packaging company
  • Antecedents of MNE performance: evidence from Asia Pacific emerging markets

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