- A model of brand switching by lead users of high-tech capital equipment
- Technological capabilities and firm performance: empirical results from Finnish ICT SMEs
- Market knowledge competence – a driving force or a roadblock for radical innovations?
- A model for pricing emergent technology based on perceived business impact value
- Forming positive advertising and product attitude: the role of product involvement
- Emotional connections to books and technological innovations: an e-book perspective
23 November 2011
Special issue: Marketing of emerging technologies
International Journal of Technology Marketing 6(3) 2011
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