23 November 2011

Special issue: Marketing of emerging technologies

International Journal of Technology Marketing 6(3) 2011
  • A model of brand switching by lead users of high-tech capital equipment
  • Technological capabilities and firm performance: empirical results from Finnish ICT SMEs
  • Market knowledge competence – a driving force or a roadblock for radical innovations?
  • A model for pricing emergent technology based on perceived business impact value
  • Forming positive advertising and product attitude: the role of product involvement
  • Emotional connections to books and technological innovations: an e-book perspective

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