13 November 2011

Special issue: Corporate responsibility, sustainability and stewardship within sport

International Journal of Sport Management and Marketing 10(1/2) 2011
  • Corporate philanthropy toward the community and organisational commitment in the fitness sector
  • Impact of congruence in cause marketing campaigns for professional sport organisations
  • NASCAR-related philanthropy and the distilled spirits sponsor category
  • Toward a framework for understanding Black male athlete social responsibility (BMASR) in big-time American sports
  • Social effectiveness and sport personnel: the impact of athlete political skill and influence tactics on sport organisation CSR reputation and consumer advocacy intentions
  • Corporate social responsibility (CSR) communications in the G-25 football clubs
  • Recycling intentions among youth baseball spectators
  • Impact of green stadium initiatives on donor intentions toward an intercollegiate athletic programme
  • CSR and water management in the sport sector: a research agenda

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