Special issue: Corporate responsibility, sustainability and stewardship within sport

International Journal of Sport Management and Marketing 10(1/2) 2011

• Corporate philanthropy toward the community and organisational commitment in the fitness sector
• Impact of congruence in cause marketing campaigns for professional sport organisations
• NASCAR-related philanthropy and the distilled spirits sponsor category
• Toward a framework for understanding Black male athlete social responsibility (BMASR) in big-time American sports
• Social effectiveness and sport personnel: the impact of athlete political skill and influence tactics on sport organisation CSR reputation and consumer advocacy intentions
• Corporate social responsibility (CSR) communications in the G-25 football clubs
• Recycling intentions among youth baseball spectators
• Impact of green stadium initiatives on donor intentions toward an intercollegiate athletic programme
• CSR and water management in the sport sector: a research agenda