Special issue: R&D, innovation and marketing – how to convince internal and external stakeholders of technological innovations

International Journal of Technology Marketing 4(2/3) 2009

• The management of marketing knowledge in the early phases of the innovation process
• Stakeholder perceptions and implications for technology marketing in multi-sector innovations: the case of intelligent transport systems
• Leadership in interorganisational network-based innovation projects
• Innovation politics: how serial innovators gain organisational acceptance for breakthrough new products
• From roles to skills – key persons in the innovation process
• Overcoming resistance to innovations: an approach for the use of communication tools within the innovation process
• Lead-using or lead-refusing? An examination of customer integration in mechanical engineering firms
• Key stakeholders' interaction as a factor of product innovation: the case of Russia
• Launching technological innovations: the relevance of a stakeholder perspective
• Absorptive capability and its mediating effect on the learning and market orientations' influences on performance