27 August 2008

Special issue: International branding and marketing communications

Journal for Global Business Advancement 1(4) 2008
  • Motivators and critical factors in mobile banking communications: the case of Kuwait
  • Are net surfers ready for audio banners?
  • International celebrities: worldwide surrogate salesforce?
  • Implicit prices of product characteristics in the milk and cheese market
  • Website development as a means of communication: a case study for the Kolossi Grand Hotel, Cyprus
  • The marketing implications of the 'undesired self'; the case of Chinese Y-generation
  • Evaluation of the Khula enterprise in the promotion of SMMEs in South Africa
  • The impact of culture in TV advertising behaviour: an exploratory study in Southeast Asia
  • Consumer self-construal and cross-cultural marketing communications: theory and implications
  • Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa

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