Special issue: International branding and marketing communications

Journal for Global Business Advancement 1(4) 2008

• Motivators and critical factors in mobile banking communications: the case of Kuwait
• Are net surfers ready for audio banners?
• International celebrities: worldwide surrogate salesforce?
• Implicit prices of product characteristics in the milk and cheese market
• Website development as a means of communication: a case study for the Kolossi Grand Hotel, Cyprus
• The marketing implications of the 'undesired self'; the case of Chinese Y-generation
• Evaluation of the Khula enterprise in the promotion of SMMEs in South Africa
• The impact of culture in TV advertising behaviour: an exploratory study in Southeast Asia
• Consumer self-construal and cross-cultural marketing communications: theory and implications
• Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa