28 August 2008

Special issue: The globalisation of Chinese brands

International Journal of Chinese Culture and Management 1(4) 2008
The special issue has its roots in a two-day research symposium for invited guests, held at Rollins College, Orlando, Florida, USA, in December 2006,
  • The collapse of the work enterprise system and the expansion of moral involvement in urban China
  • An institutional and organisational learning perspective on the content of strategic formation choices of international joint ventures in China
  • Chinese companies going global: the operational strategies and communication challenges
  • Market performance and the corporate governance structure: the implications for China
  • Chinese brands: the build or buy considerations
  • The US consumer perceptions of imported automobiles: the challenges for emerging market country manufacturers
  • Understanding the growth models of Chinese multinational corporations
  • A Chinese multinational corporation's manufacturing internationalisation process
  • Geely motors: a Chinese automaker enters international markets

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