27 March 2008

Special issue: Managing sport businesses in a complex environment

International Journal of Sport Management and Marketing 4(1) 2008
  • A stakeholder approach to football club governance
  • Delivering strategic change in complex sport environments: Country Racing Victoria
  • Assessing organisational culture using the competing values framework within American Triple-A baseball
  • Take-over and turnaround at Celtic: the McCann years 1994–1999
  • The Olympic brand, ambush marketing and clutter
  • Sport new media
  • Emotional engagement and experiential marketing: a case study of the Athens Olympic Games

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